Cornerstone Bank is one of four banks honored by the American Bankers Association with an award recognizing the nation’s best bank marketing videos. The third annual ABA Bank Marketing Video Awards featured 400 entries from banks of all sizes nationwide.
"We are honored and proud," said Cornerstone Bank Marketing Director Kristin Jaeger. "We put together a great team to work on this project and had a lot of fun capturing what makes Cornerstone Bank #NOTGENERIC."
Cornerstone Bank’s video— "#NOTGENERIC"—was a winner for the Best in Asset Category $500 Million - $1 Billion. The video was recognized for its focus on how banking with Cornerstone is no generic banking experience. A panel of bank marketing experts evaluated the production value, creativity and messaging of all entries. The top six videos for each asset category were then posted on ABABankMarketing.com for public voting, where tens of thousands of viewers helped determined the winners. To view the award-winning and runner-up videos, click here.
"Video marketing has proven to be a powerful way to boost conversations and build relationships with consumers," said Jim Edrington, ABA’s chief member engagement officer. "Bank marketers excel in this discipline, and this year’s winners continued the trend of raising the bar even higher."
About Cornerstone Bank: Cornerstone Holding Company, based in North Dakota, is the parent company of Cornerstone Bank. One of North Dakota’s ten largest financial institutions, Cornerstone Holding Company is an $855 million financial institution. Cornerstone Bank has 14 locations in North and South Dakota. Cornerstone Bank provides an expansive product offering while staying true to their mission of providing access to financial experts who give straight answers and the best possible financial options. Cornerstone’s offerings include business and personal loans, deposits and cash management services, online and mobile banking.